VIV Asia 2025, co-located with Meat Pro Asia and Horti Agri Next Asia 2025 Officially Opens

12 March 2025

VIV Asia 2025, the leading international trade exhibition for the animal protein production industry, returns with its biggest edition yet. The highly-anticipated event, in co-location with Meat Pro Asia and Horti Agri Next (HAN) Asia, officially opened its doors to the public on March 12. Scheduled to take place until March 14, 2025, the event brings together industry leaders, innovators, and stakeholders from across the globe to shape the future of sustainable food production and agribusiness in Asia.

From seed to feed to food

Creating an unparalleled business and networking experience, the three co-located events cover the entire agrifood supply chain from seed to feed to food. Spread across 75,000 square meters across Challenger Halls 1–3 and Exhibition Halls 5–7, the show hosts up to 1,500 leading companies, with an astounding 93% of exhibitors coming from outside of Thailand. Among the 46 represented countries, nearly half are from Asian nations. With around 50,000 expected attendees, the event is once again set to cement its position as Asia’s largest trade show for the livestock, aquaculture, agriculture, and food processing industries and in history.

Official Opening, the Grand Networking Reception

The Grand Networking Reception event took place on the first night of VIV Asia 2025 and was graced by esteemed dignitaries. One of the special guests present was Mr. Jeroen Van Hooff, CEO & President of Royal Dutch Jaarbeurs, who delivered the welcome speech. He shares, “VIV Asia is more than an exhibition—it’s a driving force behind Asia’s rise as a global agri-food and animal health powerhouse. With the region contributing over 50% of global agricultural output and food spending projected to hit $8.4 trillion by 2030, Asia is shaping the future of food production, trade, and investment. As urbanization and infrastructure investments accelerate, VIV Asia serves as the key platform where industry leaders forge partnerships, drive innovation, and unlock economic opportunities that will define the region’s growth.”

Another highlight of the night was the strong support received from Thailand Convention & Exhibition Bureau (TCEB), represented by its Senior Vice President, Mr. Chiruit Isarangkun Na Ayuthaya, who delivered a supporting speech. He emphasizes, “Thailand is a key player in Industry 4.0, with agriculture and food production driving economic growth and reinforcing its position as a leading business hub in Asia. VIV Asia, the region’s largest Feed to Food event, exemplifies Thailand’s role as a global business destination, attracting over 50,000 participants annually and delivering significant economic impact across multiple sectors. As we look to 2025, TCEB remains committed to elevating Thailand’s MICE industry by providing strategic solutions, world-class services, and unwavering support to ensure every business event thrives.”

Adding to the momentum was the attendance of H.E. Mr. Prasert Chanthararuangthong, Deputy Prime Minister and Minister of Digital Economy and Society of Thailand. In his opening remark, he highlights, “With a USD 200 million investment, Thailand’s Food Processing Industry Development Action Plan is positioning the country as ASEAN’s leading food processing hub and a top 10 global food exporter by 2027. This initiative enhances value-added processing across key sectors, making Thailand a prime destination for agribusiness and food processing investments. As a result, the economic impact of these three co-located trade fairs is set to be significant, driving billions in trade deals, investments, and industry advancements over the next three days.”

A comprehensive program at VIV Asia 2025

With key themes such as disease management, biosecurity, and regenerative agriculture, VIV Asia 2025 will continue to showcase the latest innovations and breakthroughs across four key animal protein sources: poultry, swine, aquaculture, and dairy. Attendees will gain first-hand insights into the most advanced developments in breeding, health, nutrition, and smart farming technologies, ensuring they stay ahead in this fast-evolving industry. With Asia’s food demand and sustainability goals at the forefront, the event serves as a key business accelerator, providing attendees with access to cutting-edge technologies and investment insights that shape the industry’s future.

Meanwhile, there are also social events and customer experiences planned ahead. Attendees can look forward to a two-day networking reception featuring performances by renowned artists and bands. Additionally, the IFFA Awards will highlight the next generation of food processing technology from top Asian producers. The NIA Pitching Session will showcase groundbreaking agricultural innovations, while the newly introduced AgriBITs by VIV Worldwide will offer fresh and tech-driven insights into the future of the agrifood industry. As for Horti Agri Next Asia, a major highlight will be the Rainmaker Airplane Showcase, demonstrating advanced weather modification technology used for sustainable agriculture.

And that’s just the beginning—there’s so much more to experience on the show floor! VIV Asia 2025 is open until March 14, 2025. For more information, please visit www.vivasia.nl / www.meatpro-asia.com / www.hortiagrinext-asia.com