Anton Beyen
Author and affiliated with the Research and Development department of Vobra Special Petfoods BV
From 1993 to 2007 Anton Beynen was professor of veterinary nutrition at the Faculty of Veterinary Medicine, Utrecht University, The Netherlands. As from 2006 he is affiliated with the Research and Development department of Vobra Special Petfoods BV, Veghel, The Netherlands. Anton Beynen is (co)author of more than 1000 publications of which over 400 are PubMed-indexed. He is a highly cited author in the area of agricultural sciences.
Disparaged ingredients: Are negative claims justifiable?
Making claims on the absence of specific ingredients is now fundamental in petfood marketing strategy. Common negative claims on petfood labels are “no X”, “zero X”, “0% X”, “X-free” and “100% X-free”. A classical one is “no added artificial colors, flavors or preservatives”. More specific disparagements concern corn, wheat, sugar, glycerol and salt. In mature markets, grain-free dog and cat foods have gone mainstream, which relates to the appeal and clarity of the negative descriptor. Negative claims undeniably serve marketing, but are generally unfounded and have downsides.
There are only a few days left for exhibitors to register with Rebook rates for VIV Asia 2025, 12-14 March at IMPACT Bangkok. The deadline for rebooking is 31st of March 2023.
Be part of the VIV Asia success story, benefit from the rebook rates and secure your location on the floorplan. Use the link in the rebook email or contact your VIV team:
www.vivasia.nl/contact/viv-team/
Last day of VIV Asia 2023! Last chance to meet 1,200 exhibitors, network with other visitors and visit various sessions from Feed to Food, covering all animal species.
We'd love to see you today!
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Bangkok, it's so good to be back! Such energy, crowded aisles, meeting old and new insutry friends and many business meetings. Don't miss out the opportunity to be a part of it. VIV Asia 2023 is still open from 10.00 - 18.00 hrs, on 9 & 10 March at IMPACT.
More information via www.vivasia.nl
#vivasia #vivworldwide #feedtofood
Congratulations 🎉🎈🎊
Great show
The second day of VIV Asia is about to start! You still have two days left to visit VIV Asia 2023. Will we see you there?
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We have just announced the winners of the VIV Asia 2023 Tell a Friend campaign at the VIV square. If you have invited your colleagues to register via a lucky code or e-card to join you at VIV Asia 2023, and you have visited the show today: check your email. You might find the winning message in your inbox!
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3,2,1.. Welcome to VIV Asia 2023! After four long years, VIV Asia finally opened its doors again this morning at IMPACT in Bangkok.
The show was officially opened by Mr. Jeroen van Hooff, CEO Jaarbeurs, Mrs. Birgit Horn , Managing Director VIV worldwide VNU Europe, Ms Panadda Kongma, Director Agribusiness VNU Asia Pacific, Mr Johannes Schmid-Wiedersheim, director IFFA, Mr Chiruit Isarangkun Na Ayuthaya, President Thailand Convention & Exhibition Bureau (TCEB) and Mr. Narapat Kaeothong, Vice Minister of Ministry of Agriculture and Cooperatives.
We are looking forward to welcoming all industry professionals at VIV Asia from 8 to 10 March 2023. More information on the show can be found at www.vivasia.nl.
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VENUE IMPACT
City Bangkok
Country Thailand
Dates
March 12-14, 2025
Opening hours
10.00 – 18.00 hrs
