Anton Beyen
Author and affiliated with the Research and Development department of Vobra Special Petfoods BV
From 1993 to 2007 Anton Beynen was professor of veterinary nutrition at the Faculty of Veterinary Medicine, Utrecht University, The Netherlands. As from 2006 he is affiliated with the Research and Development department of Vobra Special Petfoods BV, Veghel, The Netherlands. Anton Beynen is (co)author of more than 1000 publications of which over 400 are PubMed-indexed. He is a highly cited author in the area of agricultural sciences.
Disparaged ingredients: Are negative claims justifiable?
Making claims on the absence of specific ingredients is now fundamental in petfood marketing strategy. Common negative claims on petfood labels are “no X”, “zero X”, “0% X”, “X-free” and “100% X-free”. A classical one is “no added artificial colors, flavors or preservatives”. More specific disparagements concern corn, wheat, sugar, glycerol and salt. In mature markets, grain-free dog and cat foods have gone mainstream, which relates to the appeal and clarity of the negative descriptor. Negative claims undeniably serve marketing, but are generally unfounded and have downsides.
🌟 A Big Thank You from VNU Europe Agrifood Team! 🌟
As we reflect on an incredible week at VIV MEA and HAN MEA 2023, we want to extend our heartfelt gratitude to each and every participant. Your presence, insights, and contributions made these events into a thriving hub of innovation and collaboration in the agrifood sector.
🤝 Your engagement and enthusiasm were key to making these trade shows not just successful, but truly memorable. It was inspiring to see such diverse and dynamic interactions, paving the way for a sustainable and prosperous future in agriculture and food.
📅 Looking ahead, we're excited to invite you all to join us again in Abu Dhabi for the 2025 edition! Mark your calendars for 25 - 27 November 2025.
Until then, let's keep the momentum going. Stay connected, stay innovative, and let's continue to shape the future of agrifood together.
🌍 See you in Abu Dhabi in 2025!
#VIVMEA2023 #hanmea2023 #AgriFoodInnovation #thankyou #seeyouin2025
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🙏✨ A big thank you to everyone who made VIV & HAN MEA 2023 possible! See you in 2025! 🤝
🗞📰 The press release: www.vivmea.nl/viv-mea-2023-anticipates-its-biggest-edition-to-date-as-it-returns-to-abu-dhabi-tog...
#VIVMEA2023 #VIVMEA #hanmea2023 #seedtofood #feedtofood #vivworldwide #ADNEC #tradeshow #animalhusbandry #agriculture #Horticulture
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🌟 Final Day Alert: VIV MEA & HAN MEA 2023 🌅
Today marks the grand finale of VIV MEA and HAN MEA 2023, and we're open until 5 PM! Don’t miss your last chance to be a part of this extraordinary gathering in the heart of Abu Dhabi.
⏳ From now until 17:00 hrs, seize the opportunity to explore the latest innovations, connect with leading industry suppliers, and engage in meaningful discussions that shape the future of the seed to food industry.
🤝 Whether you're a seasoned professional or just curious about the industry, there’s still plenty to discover and experience. Join us for a day filled with inspiration, networking, and groundbreaking exhibits.
📍 ADNEC, Abu Dhabi - We're ready to welcome you for one final, unforgettable day!
Let’s make the most of this last chance to connect, learn, and grow together. See you there!
#VIVMEA2023 #HANMEA2023 #LastDay #DontMissOut #ADNEC #AbuDhabi
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🚀 Wow! Day 2 of VIV and HAN MEA 2023 didn’t just meet expectations, it exceeded them!
➡️ There’s one more day to join the biggest industry gathering of the region. Don’t miss out and visit us at ADNEC Abu Dhabi on Wednesday 22 November.
#vivmea #hanmea #hortiagrinext #vivworldwide
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🚀 Day 2 of VIV MEA & HAN MEA 2023 is Underway! 🌟
🌅 Good morning, industry enthusiasts! As the sun rises, so does the excitement on the second day of VIV MEA 2023 and HAN MEA 2023. Yesterday was a remarkable start, and today promises even more!
🤝 Join us for another day packed with innovative exhibitors, insightful sessions, and unparalleled networking opportunities. Discover the latest trends and solutions shaping the seed to food industry.
🔍 Explore, Engage, and Evolve with us. Whether you're looking to connect with leading industry suppliers, find new business prospects, or soak in the knowledge from experts, there’s something here for everyone.
🕒 Doors are open now! Don’t miss your chance to be a part of this dynamic event. More information & registration via www.vivmea.nl.
#VIVMEA2023 #HANMEA2023 #Day2StartsNow #IndustryInnovation #NetworkingOpportunities
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What an incredible start to VIV MEA 2023 and HAN MEA 2023!
If you weren't there, you've missed a vibrant showcase of innovation and networking. But don't worry, there’s still two more days to join us in ADNEC, Abu Dhabi!
You can find the link for online registration on our websites.
#vivmea #hanmea #hortiagrinext #vivworldwide #vnuagrifood
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VENUE IMPACT
City Bangkok
Country Thailand
Dates
March 12-14, 2025
Opening hours
10.00 – 18.00 hrs
