28 DECEMBER 2016 – VIV Asia 2017

Asia’s fast-growing production and consumption of milk and dairy products guarantees great interest in a special section on dairying at the forthcoming international feed-to-food exhibition VIV Asia 2017, which will take place 15-17 March in Bangkok, Thailand. The 2017 edition of VIV Asia will include a milk-focused package of a dedicated conference, seminars and an expo pavilion, as a Special called DairyTech.

Supporting increased dairy output

This next DairyTech Special comes soon after a United Nations declaration on World Milk Day 2016 that the Asia-Pacific region is now the world’s largest milk producer, regional production having grown at a rate of almost 4.5 per cent per year over the past 35 years. In 2016, Asia has produced about 327 million tonnes of milk — equivalent to 40% of the world total. Out of an increase of 140 million tonnes projected for global output by 2025, almost 60 per cent is expected to come from Asian countries.

“It is certainly an exciting time to be featuring the Asian dairy sector at VIV Asia,” comments DairyTech Special co-ordinator Anel Ćeman of VIV worldwide. “Among individual countries in Asia, India’s milk production has increased by as much as 14 per cent in the last three years while the growth rate in China in that time has been over 7 per cent.

“There has to be a good technical level to support the further expansion of milk businesses throughout Asia and this will be the focus of the DairyTech Special in March. We have been fortunate in securing the co-operation of several major organizations from the sector in putting together a programme that is rich in content for our visitors on the theme of profitable dairy production.”

Special conference and pavilion

He explains that the Special starts with an invitation-only DairyTech Conference in downtown Bangkok on Tuesday 14 March, the day before VIV Asia 2017 opens its doors. Working with partners who include Global Dairy Farmers, UN-FAO and the Thai Holstein Friesian Association, VIV worldwide has prepared an agenda for the full-day meeting to discuss practical aspects of dairy cow management, farm biosecurity and diet optimization.

Then on Wednesday 15 March the spotlight moves to the show itself at Bangkok’s BITEC exhibition centre. On this occasion DairyTech will host an expo pavilion, to be found in the in the sector farm production displaying dairy equipment. Mr. Ćeman remarks. “Among them are famous brands from around the world in production equipment, processing and packaging systems, genetics, nutrition and cow health. In addition, of course, VIV Asia will have many other exhibitors who serve the milk market as part of a wider product range for the animal protein industries.”

Inspiration

“Our visitors who are involved in dairying will have no trouble finding the exhibitors to inspire them,” he continues. “When they arrive at BITEC they can pick up the VIV Asia Show Guide with a dedicated section on DairyTech. This will identify all the stands of companies offering products or services for dairy production and processing, both in the expo pavilion and across the whole show.

“Also a series of DairyTech commercial seminars will be listed, to be held at the BITEC showgrounds during VIV Asia 2017. These seminars on Wednesday 15 March are being organized by individual exhibitors in association with the publication International Dairy Topics, to present the latest ideas and products for producing milk profitably.”

From grass to glass

The DairyTech information will also alert visitors to the synergy available from the co-location at BITEC in March of VIV Asia on animal proteins and the first Agritechnica Asia on field machinery. Visitors can enter both shows and will be invited to follow a ‘Dairy Walk’ that takes them to exhibits relating to the complete dairy chain from grass to glass.

“To round off our programme there will be the option to join a Dairy Farm Visit,” Mr. Ćeman reports. “We have arranged with a progressive dairy farm close to Bangkok that it will receive guided tours of VIV Asia visitors who want to see the best practices for milk production actually in action. Together with the DairyTech Special features before and during the show, it will be a fantastic opportunity for dairy business executives to update their knowledge as they prepare for the next big increases in the Asian milk market.”

Press contact:
For further information, please contact Ms Elena Geremia at elena.geremia@vnuexhibitions.com