If the current stream of exhibitors confirming their participation or requesting larger stand space is any indication, then VIV Asia 2011 seems set to surpass all previous editions. The Feed to Meat event in Bangkok forms the preferred meeting place for visitors. And not only from Asia - key decision-makers from Europe, Russia, Africa and the Middle East are planning to attend VIV Asia 2011. This is very good news for many exhibitors who were also present at VIV Europe 2010. It appears that VIV Asia is well on the way to making up for the significant numbers of visitors who were unable to travel to Utrecht due to the airport closures in April 2010.
With still another five months before the opening, this leading trade show for the Asia-Pacific animal production and processing industries already has a larger surface area (nearly 14,000 m²) than the previous edition in 2009 (12,800 m²) with an even more diversified range of exhibitors. Up until early November almost 500 exhibitors had registered to take part. This is considerably more than two years ago in the same period. The VIV Asia 2011 dates are 9 to 11 March 2011, at the Bangkok International Trade & Exhibition Centre BITEC.
Special themes
VIV Asia has been enhanced with the addition of three special themes; Feedtech-Croptech Asia, LAB@VIV Asia and ChinaVisions. In addition, the new trade show Aquatic Asia will be staged in co-location with VIV Asia. VIV Asia presents the entire Feed to Meat supply chain. The conference program will provide detailed coverage of all the sectors of the trade exhibition concept and the special events. VNU Exhibitions Europe, the Netherlands, is staging the event in cooperation with N.C.C. Exhibition Organizer NEO, Thailand. The organizers are targeting visitor groups throughout Asia-Pacific, the Middle East and South Africa.
Key buyers
Ruwan Berculo, Project Manager Asia-Pacific at VNU Exhibitions Europe: VIV is well-known for being the most international B2B event for the worldwide industries for animal production and processing. VIV Asia and VIV Europe are part of the Champions League for international events in our industries. With VIV Russia, VIV China and VIV India we have gained clear market positions, resulting in attracting key buyers to these events. At the forthcoming VIV Asia we expect a total of 20,000 visitors from 95 countries. Pre-registration closes on March 11’’.
Separate brand
,,The editions of Aqua VIV Asia 2007 and 2009 were successful. To attract more exhibitors and visitors, in particular those who are solely active in the production of fish and shrimps, a separate brand is needed. Aquatic stands for International Mari & Aquaculture Convention. This new brand makes us better equipped to capitalize on the boom of investments in this specialized branch of the animal husbandry industry’’.
Feedtech-croptech Asia is a dedicated event for the Asia-Pacific Milling Industries with a focus on the production of animal feeds, food and fuel. LAB@VIV Asia focuses on the feed and food laboratory business in the Asia-Pacific region. ChinaVisions is the international summit for the Chinese animal production and processing industries.
For more information: www.viv.net.
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