Pet Health & Nutrition Pavilion
A growing middle class, urbanization, humanization of animal companions created a booming pet food industry. This lucrative industry is expected to grow within next 10 years to 18 billion dollar, because pet owners want the best care and nutrition for their pet. Keeping up with these developing trend will require the quality materials and nutrients to create meals they want their pet to consume.
An industry of 9 billion USD led by Japan, Korea, Thailand, India and China will grow rapidly both upstream and downstream. Nutrients and raw materials are needed upstream with e-commerce and retail downstream in the chain.
More than 6.000 pet health and pet food professionals attended VIV Asia 2015 bridging animal feed to the pet food industry.