Roxell 1st runner-up for e-Novation Award

Natural beak smoothing

Roxell launches the Natural Beak Smoothing concept. The beak growth of broiler breeders will be controlled continuously while they are fed. The new Natural Beak Smoothing concept will be introduced for the e-Novation Award at VIV Asia.

At Roxell, we believe we should use nature as a reference to develop new feeding solutions.

The animal behavior and the design of our new feeding systems go hand in hand. Therefore we launch the Natural Beak Smoothing concept. The beak growth of broiler breeders will be controlled continuously while they are fed.

Visit our Experience Center at VIV Asia (hall 98, booth nr 2756) and

discover the natural solution

• to avoid stress on birds,

• to improve the performance of your birds and

• to comply with the animal welfare regulations

The new Natural Beak Smoothing concept will be introduced for the e-Novation Award at VIV Asia.

Beak treatment, a necessary procedure for poultry farmers

Beak treatment is a preventive measure to reduce damage caused by injurious pecking (such as feather pecking, vent pecking and cannibalism) and thereby improves livability and uniformity of the flock. For many farmers beak treatment is a necessary procedure, which, at a minimum is relatively laborious and time consuming. The known methods of beak treatment are infrared beak trimming in a hatchery or mechanical hot blade debeaking on a farm.

The biggest concerns relate to mechanical hot blade debeaking which causes stress in birds and has an impact on their performance early in the production cycle. Making an open wound, where bacteria can enter freely could cause infections, resulting in an increased mortality.

Animal welfare

Furthermore, the welfare of birds increasingly gains importance in the poultry industry resulting in banning any cosmetic treatments, including beak treatment. The breeder farmer is not only interested in the number of eggs. The total chick output, lay mortality and general bird health become more important. Animal welfare standards vary significantly from country to country. Recent developments in certain European countries indicate that beak treatment of broiler breeders and layers is or will be forbidden in the near future.