Novus International Inc. is celebrating 20 years of Innovation with Integrity, reinforcing Novus’s ongoing commitment to provide innovative and sustainable solutions to help achieve its vision to “help feed the world affordable, wholesome food and achieve a higher quality of life.” Novus’ celebration will be featured at VIV Asia (Hall 3 booth B 001).
Novus History
Novus International, Inc. creates Health through Nutrition products for livestock, pets and people.
Novus has employees working in over 100 countries, serving more than 3,000 customers worldwide. Based in St. Charles, Missouri, with regional offices in Thailand and Singapore as well smaller offices with field staff in many other Asia Pacific countries, Novus has facilities including corporate offices, research and development laboratories and manufacturing operations in more than 35 countries.
Based on Science
Novus International, Inc. was founded in 1991, but our scientific roots and history originated over 50 years ago. In the 1950s, St. Louis, Missouri-based Monsanto Company began conducting livestock and poultry feed metabolism studies. In 1959, one of its products received FDA approval as an animal feed additive, which helped launch the Monsanto division that would become Novus. In 1991, in an effort to focus on its core businesses - seed, herbicide and biotechnology - Monsanto sold its Feed Ingredients division to Mitsui & Co. Ltd. and Nippon Soda Co., Ltd. The new owners saw Novus's strategic potential for growth.
In our first year, we put into place the corporate Vision of "helping to feed the world affordable, wholesome food." At the time, this Vision statement was considered a bold goal and some questioned how Novus could realistically make a contribution. We were a small, business-to-business company with two products for the poultry industry, but we understood that Novus's core knowledge of health and nutrition related to poultry could be beneficial to other species.
Working from a strong base of scientific understanding, we have brought to market more than 100 new products over the past decade. Today the Novus product portfolio provides a holistic approach to Health through Nutrition for poultry, cattle, pigs, pets, farm-raised fish, horses and people.
Vision
To help feed the world affordable, wholesome food and achieve a higher quality of life.
Novus has a clearly defined Vision. Feeding the world over the next four decades will require producing more food than in the previous 4,000 years. Satisfying this increasing demand without straining, depleting or polluting the earth's natural resources will continue to be a complex challenge. It will require innovative solutions in nutrition, combined with a solid commitment to global sustainability.
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